THE RATIONAL ALPHABET

The typeface is created as an art project to highlight the great demand for higher efficiency in almost all parts of society.

By combining every two letters into one the number of letters used in total will drop by half. This will decrease paper usage, ink and toner as well.
The only downside of using this font is that some unreadability will occur...

The typeface was used in a fake ad published in Bakteriekultur Magasin #3
The font is for sale - please send a mail for more information.